2024 Guts & Glory PCSG Awards for Innovative Business!

The PCSG launched the Guts & Glory Award in 2017 to celebrate the individuals and the companies doing their bit to raise awareness of gut health, new research or just plain old innovation. Over the years, we have awarded footballer Darren Fletcher for speaking openly about ulcerative colitis, the Australian toilet roll brand Who Gives a Crap, The Gut Twins for their efforts to raise patient awareness on gut health, Dr Maxton Pitcher for his work raising patient and staff morale during the pandemic and most recently, Professor Glen Gibson for his work with prebiotics and the gut microbiome.

This year, we’ve created a standalone category to celebrate innovative businesses who are pushing the boundaries in gut health. We know you’re out there!

All you have to do is to fill in the online form and submit by July 31st 2024. Three winners will be chosen and awarded Gold, Silver or Bronze. Nominations will be judged by our expert panel of professionals including Dr Marion Sloan, chair of the PCSG with an interest in all things menopause related, Dr Kevin Barrett, a keen runner with an interest in all things IBD plus sports nutrition, Dr Charlies Andrews, who is leading the GPwER development programme for the Society and Dr Ian Allwood, our Treasurer.

The form is available here: 

In all its 38-year history the PCSG has never been more important or relevant as it is today. From educating and informing those working in primary care, supporting patient charities and working with our secondary care colleagues through the BSG and the GIRFT in gastroenterology initiative, the PCSG is playing a crucial role in improving patient journeys, reducing waiting times and supporting innovation.


Each entry costs £500. All proceeds will go to help support the running of the Society and the valuable contributions we are making.

What’s in it for you?

The winners will be announced at the next edition of The Digest due for publication in September 2024 which will include features on all our winners. The Digest has a reach of over 200,000 healthcare professionals. In addition, winners and those shortlisted will be able to use the Guts & Glory PCSG logo for marketing and communication purposes. It’s something to shout about.

Don’t delay, enter now.

Previous Winners

Ordinary people doing extraordinary things deserve recognition which is why we created the Guts & Glory Award. In seven years we’ve given our award to an eclectic bunch of people including a violin playing gastroenterologist who raised the spirits of patients and staff during the pandemic,  a Premier League footballer, a social entrepreneur from Australia, sisters who created a ground breaking blog and a professor who has led UK research into prebiotics for over 30 years. With their gutsy approach to raising awareness of gut health we’ve been able to highlight a range of diseases and the challenges we face. Read their stories below to find out more:

This year we are incredibly proud to give the award to Professor Glenn Gibson from the University of Reading.

Glen is the co-instigator of the prebiotic concept for gut microbiota modulation. The article which originally cited this term was confirmed as the most highly cited paper every published on any area of functional foods. He is past president and founder member of the International Scientific Association for Prebiotics and Probiotics (ISAPP). In 2019, he helped to set up an All Party Parliamentary Group (APPG) on the gut microbiome. This influential body includes a group of MPs and peers that have a growing interest in the field.

At the moment Glen is researching acute and chronic gut disease, autism, obesity, gut microbiota development with age and colonic homeostasis. Gut models are used to test initial principles, before moving to vivo trials.

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